All campaign managers want to save money using Google Ads campaigns. This is especially true for accounts with small budgets.
We must be meticulous and carefully analyze every metric so that we don’t waste any. Doing all these tasks ideally is not easy and you will need a good team for this. Or you can hire a Digital Specialist for this job.
Establish a budget
Google will ask for budget data when we are configuring campaigns. If it is not done correctly, it could cause us serious problems.
It is important to be clear about the budget we will invest in each action. We should also assign it to the appropriate campaign based on the client’s marketing goals.
Prioritize the products and categories that have the greatest profitability, as well as those most likely to be bought by online users.
You can distribute the campaigns according to your goals and optimize them according to their profitability.
Take control and measure
You should set conversion goals beyond web traffic. Optimize your campaigns based on your business objectives, such as website sales and form registrations, calls both in ads, use of chatbots, subscription, downloading of content, and any other interaction the user has with your site.
If you don’t have any knowledge of programming or digital analytics, it can be difficult to implement these configurations. Also, do you know what does a google ads specialist do?
Negative keywords should be included.
Negative keywords are a key aspect if you want to save money on your Google Ads campaigns. These are words that we don’t want ads to display because they aren’t related to our offerings.
Multiple ad groups can bid on the same keyword
This is a common mistake if you don’t have a lot of experience with setting up Google Ads campaigns. It is when multiple ad groups bid for the same keyword.
This will make your ads more competitive and increase the bidding value. You will not show the best ad on certain keywords.
Think carefully about the different ad groups required for your project before you start setting up campaigns. Then, decide which keywords to bid for.
Make attractive ads
It is a skill that creates hook ads that draw your users. This art must be developed for both text search campaigns as well as display image campaigns.
Search ads should be written in a way that encourages users to click on our ads instead of the competition. Often, the first thing that comes to your mind is not the best.
Take the time to analyze your competition’s ads, and make sure you are describing real things so that your audience falls in love with your product.
Google will make recommendations regarding your ads, ad groups, and ads. These are actions you can quickly implement, but they may not be actions you are interested to take without thoroughly analyzing them.
You should always evaluate whether the recommendation you are being given is worth your time and implement it if it is. If not, mark the recommendation as declined to improve the optimization of your ads.
Use ad scheduling
Google ads allow us to schedule ads to appear only on specific days or times of the week. It may be appropriate depending on the sector or business. If calls are the primary source of conversion on our website, and we don’t answer on weekends, then we might not display our ads on Saturdays or Sundays.
Don’t skip this step in the configuration process
There are some parts of the process that are not visible when we launch campaigns. We must uncover them to view all options. Google makes it easy and quick to launch ads.
However, some settings are important, like the setting of the start and end dates for the ads and the exclusion of certain locations.
Segment your geographic audience to target your campaigns
Segmenting campaigns to reach the right audience is key to reducing your campaign budget. Segmenting the campaigns geographically is necessary to target a specific neighborhood, city, or province, as well as a country.
Display campaigns can be segmented geographically or based on demographic data.
Make remarketing lists
Users often need to contact our brand multiple times before they make a purchase. Remarketing campaigns allow our brand to remain in their minds when they make a purchase decision.
Remarketing campaigns are a way to show our ads to people who have visited our website before. These campaigns are great for users who abandoned a cart.